Thinking outside the box.
I was impressed with Modernista’s daring Web site, which was basically a feed pull of Flickr, Wikipedia, Google News, etc. It embraced the idea that the medium is the message, and that you can’t really control your message, so you might as well sit back and enjoy the ride.
And when it launched, I also thought it couldn’t be replicated. I mean, the idea is so unique that it can really only be done once; copycats would be just that, copycats.
Then I saw BooneOakley’s new site, which is simply an interactive (navigable) YouTube video. It’s not only quirky and interesting, it’s perfectly-suited to their audience, people considering an ad agency who understands new media.
Nicely done!
The BooneOakley site/video is fantastic. Wouldn’t be awesome to work at an agency that actually uses the medium to communicate? Another good one is CoudalPartners Layer Tennis series (http://layertennis.com/).
I was one of the finalists in Coudal’s Layer Tennis series…but, just after I was selected, they pulled the plug on LT for a few years. It came back recently, but they didn’t pick up my match, and for that I will always hate them. Not really. They have a great site, and appear to be a great design firm.